THE PLAN TO
DOMINATE YOUR
MARKET
A 6-month strategic engagement to transform PPM Consultants from passive marketing into a measurable, predictable revenue engine — with defined KPIs at every milestone.
6 Months. Measurable Results.
No Guesswork.
PPM has the technical expertise, 18 Fortune 500 clients, and 30+ years of authority. What's missing is a marketing system that converts that reputation into predictable pipeline.
This engagement builds that system from the ground up — with full attribution, measurable KPIs at every milestone, and a clear handoff at the end of 6 months so your team owns the engine permanently.
Every dollar is trackable. Every result is measurable. If it can't be measured, we don't do it.
Strategic Engagement
Current Fortune 500 Clients
Target Form Fill Growth
New Fortune 500 Clients Targeted
Everything You Get.
A full-service strategic engagement covering strategy, execution, content, analytics, and team enablement — all under one roof.
STRATEGIC CONSULTING
Weekly strategy calls with your team
Monthly executive briefings for Trey
On-demand Slack/email access
Competitive intelligence reports
EXECUTION & IMPLEMENTATION
Google Ads setup, management & optimization
LinkedIn campaign creation & management
Landing page design & deployment
Email platform migration & setup
CONTENT & CREATIVE
Newsletter design & editorial direction
Webinar production & promotion
Regulatory guide creation (gated content)
LinkedIn content calendar & posting
ANALYTICS & REPORTING
Weekly KPI dashboard updates
Monthly performance reports
Channel attribution analysis
ROI tracking per initiative
TEAM ENABLEMENT
CRM configuration & training
Process documentation
Referral program design
Full system handoff at Month 6
AD SPEND GUIDANCE
Recommended budget: $2,000–4,000/month
Managed separately (PPM pays platforms direct)
No markup on ad spend
Full transparency on every dollar
6 Months. 6 Phases.
Measurable at Every Step.
Each month has defined deliverables and KPIs. You'll know exactly what was done, what it produced, and whether we hit the targets.
FOUNDATION
Fix the Infrastructure
Deliverables
Full marketing audit and competitive analysis delivered
CRM configured with proper lead source attribution
UTM tracking implemented on all Constant Contact journal links
Google Analytics event tracking installed on all CTAs
3,200 journal subscribers audited and segmented by market type
Brand positioning document and messaging framework delivered
Measurable KPIs
Lead Attribution
100% of inbound leads tracked to source
CRM Adoption
All team members logging interactions daily
Subscriber Segmentation
4 market segments identified and tagged
IGNITION
Pour Gasoline on What's Working
Deliverables
High-intent Google Search Ads launched (Phase I ESA, air permitting, PFAS, UST)
Display remarketing campaign killed and budget reallocated
4 dedicated service landing pages built and deployed
Website form fill conversion rate optimization implemented
Keyword strategy document delivered with 50+ high-intent targets
Weekly reporting dashboard configured
Measurable KPIs
Form Fills
8–12 per month (2x current baseline)
Google Ads CTR
>3% (vs. current 0.01%)
Cost Per Lead
<$150 per qualified inquiry
OUTREACH
Go Get the Fortune 500
Deliverables
LinkedIn Sales Navigator configured and target lists built
LinkedIn Document Ad campaigns launched with regulatory guides
Segment-specific outreach sequences created (Manufacturing, Government, Legal, UST)
First batch of direct outreach to Fortune 500 EHS decision-makers
LinkedIn company page content calendar and posting cadence established
Referral partner identification and outreach initiated
Measurable KPIs
LinkedIn Connections
50+ new EHS Manager connections
Outreach Response Rate
>15% reply rate
Fortune 500 Conversations
3+ new conversations initiated
AUTHORITY
Own the Technical Conversation
Deliverables
PPM Regulatory Pulse newsletter launched (segmented by market)
Email platform migrated from Constant Contact to trackable platform
First quarterly regulatory webinar produced and promoted
Podcast restructured with client-problem-focused editorial calendar
Content library of 4 gated regulatory guides created
Webinar registration funnel built and tested
Measurable KPIs
Newsletter Open Rate
>35% (industry avg: 21%)
Webinar Registrations
75+ for first event
Gated Content Downloads
30+ per month
EXPANSION
Systematize Referrals & Conferences
Deliverables
Formal referral program designed and launched
Centers of Influence identified (RE brokers, attorneys, civil engineers)
Speaking abstracts submitted to A&WMA, NAEP, and regional events
Client dinner event planned for key market
Referral ask process integrated into project close-out workflow
Conference ROI tracking system implemented
Measurable KPIs
Referral Leads
2+ referral-sourced leads per month
Speaking Slots
3+ abstracts submitted, 1+ accepted
COI Relationships
10+ active referral partners engaged
OPTIMIZATION
Measure, Refine, Scale
Deliverables
Full 6-month performance report with ROI analysis
Channel-by-channel attribution report delivered
Optimized ad spend allocation based on performance data
Team training and handoff documentation completed
12-month forward strategy recommendation delivered
All systems, logins, and assets transferred to PPM team
Measurable KPIs
Form Fills
16–24 per month (4x original baseline)
Fortune 500 Clients
3–5 new clients added to current 18
Newsletter Subscribers
5,000+ with full tracking
What Success Looks Like
These are the measurable outcomes we're accountable for by the end of the 6-month engagement.
Form Fill Growth
From 4–6/month to 16–24/month
New Fortune 500 Clients
Added to the current 18
Newsletter Subscribers
Fully tracked and segmented
Lead Attribution
Every lead traced to source
Cost Per Qualified Lead
Down from unmeasured
Conference Speaking Slots
Booked for next 12 months
The Expertise Exists.
Now We Build the Engine.
PPM has 30+ years of technical authority, 18 Fortune 500 clients, and a team ready to move. This engagement turns that foundation into a predictable, scalable growth machine — with every result measured and every dollar accounted for.
$9,700 / Month
6-Month Commitment
One Fortune 500 client relationship is worth $50,000–$500,000+ in lifetime revenue. The entire 6-month engagement costs less than a single mid-size project.
If this program produces even one new Fortune 500 client, the ROI is 5–10x. The target is 3–5.
No long-term lock-in beyond 6 months
Full system ownership transfers to PPM at end
Monthly performance reviews with Trey
If KPIs aren't tracking by Month 3, we adjust or you walk
Investment Breakdown
The Math:
1 new Fortune 500 client = $50K–$500K+ in revenue.
Total investment = $58,200 + ~$18,000 ad spend = ~$76,200.
Target: 3–5 new Fortune 500 clients = $150K–$2.5M in new revenue.